HOMEINN PLUS 3.0
01 | EVOLUTION
Homeinn Group has successfully redefined abrand new travelling experience business in the 21st century of China by gradually renovated its hotel sub-brands especially in terms of qualityand design, including Yitel, Homeinn Plus, Homeinn NEO and Homeinn YUNIK series. Based on the core design concept of Homeinn plus 1.5, 3.0 continues the story that how Homeinn Plus strengthens its brand identity and provides business travelers with more effective use of space. The upgrade of Homeinn series reflects the evolution of the hospitality industry.
02 | POSITIONING
Through the market and hotel industry research, logon.design retained the original brand identity by uplifting the overall brand value; upgrade the hotel in terms of material and facility. Rather than simply pushing back, the 3.0 inherits the original design elements and presents it in a more contemporary way.
Business travelers are still the main targeted clients for this edition. By categorizing targeted clients, the Homeinn Plus 3.0 is open to the niche market. At the beginning of the design, logon.design analyzed users’ behavior and considered the possible scenarios that will happen in the limited space, in order to create the efficient and functional space.
03 | CONTEXT
“Jazz was about the spaces between notes.
It was about what happened
when you listened to the thing inside you,
the gaps and the cracks.
Because that was where life really happened,
when you were brave enough to freefall.”
—— Rochel Joyce, The Music Shop
04 | QUARTER REST
The interior details and outdoor facades are inspired from the sign of quarter rest. At the Homeinn Plus 3.0, people will find temporary peace in the fast-paced travel life, get inspired for a new chapter.
05 | EXPERIENCING
The Jazz atmosphere conveys the brand's unique artistic sense, concise and cheerful. The interior decorations give guests commercial experiencing, as if listening to jazz music and walking into an eluxury boutique.
06 | EASTERN SOCIAL STYLE
Presently, business hotels prefer to facilitate the public space with social or cultural promotion. However, in view of the restrained characteristic of oriental culture, in fact, the "big living room" design is difficult for business traveler to stay long or social.
The Homeinn Plus 3.0 organized different stable enclosed space and equipped with designed furniture. The space is set up with business facilities such as printing, scanning, vending machines, phone booths that canbe exclusively serving one person’s working, three people’s discussion, and six people’s meetings.
Through renovation, process and service upgrade, the Homeinn Plus is dedicated to providing business travelers with a restful "backyard garden" feeling for modern fast-paced business travel life.
It is noticed that the public areas of the same grade hotels may have very limited functions. 3.0 extends the function of guestrooms by facilitating the public area as co-working and business space.